From Competitive Advantage to Corporate Strategy Essay Example

From Competitive Advantage to Corporate Strategy Essay From Competitive Advantage to Corporate Strategy By Michael E. Watchman Corporate procedure, the general arrangement for a broadened organization, is both the dear and the stepchild of contemporary administration practiceâ€the sweetheart since CEOs have been fixated on expansion since the mid 1960s, the stepchild in light of the fact that basically no accord exists about what corporate methodology is, substantially less about how an organization ought to plan it. An enhanced organization has two degrees of methodology: specialty unit system and corporate technique. Serious system concerns how to make upper hand in every one of the organizations in which an organization contends. Corporate procedure concerns two unique inquiries: what organizations the company ought to be in and how the corporate office ought to deal with the variety of specialty units. Corporate system is the thing that makes the corporate entire mean more than the aggregate of its specialty unit parts. The reputation of corporate procedures has been inauspicious. I considered the broadening records of 33 huge, renowned U. S. organizations over the 1950-1986 period and found that the majority of them had stripped a lot a greater number of acquisitions than they had kept. The corporate systems of most organizations have dispersed rather than made investor esteem. The need to reevaluate corporate technique could barely be increasingly pressing. By assuming control over organizations and separating them, corporate plunderers blossom with bombed corporate system. Filled by garbage bond financing and developing agreeableness, marauders can open any organization to takeover, regardless of how enormous or blue chip. Perceiving past broadening botches, a few organizations have started huge scope rebuilding programs. Others have done nothing by any means. Whatever the reaction, the key inquiries continue. The individuals who have rebuilt must choose what to do close to abstain from rehashing the past; those ho have never really wakeful to their helplessness. To endure, organizations must comprehend what great corporate system is. Ideas of Corporate Strategy My examination has helped me recognize four ideas of corporate methodology that have been tried portfolio the executives, rebuilding, moving abilities, and sharing exercises. While the ideas are n ot in every case fundamentally unrelated, each lays on an alternate instrument by which the enterprise makes investor esteem and each requires the differentiated organization to oversee and arrange itself in an alternate manner. The initial two require no associations among specialty units; the subsequent two rely upon them. While every one of the four ideas of procedure have prevailing under the correct conditions, today some bode well than others. Overlooking any of the ideas is maybe the snappiest street to disappointment. PORTFOLIO MANAGEMENT The idea of corporate methodology most being used is portfolio the executives, which depends basically on broadening through securing. The partnership gains sound, appealing organizations with skilled chiefs who consent to remain on. We will compose a custom article test on From Competitive Advantage to Corporate Strategy explicitly for you for just $16.38 $13.9/page Request now We will compose a custom paper test on From Competitive Advantage to Corporate Strategy explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom paper test on From Competitive Advantage to Corporate Strategy explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer While gained units don't need to be in indistinguishable ventures from existing units, the best portfolio supervisors by and large breaking point their scope of organizations here and there, to some extent to restrain the particular aptitude required by top administration. The obtained units are independent, and the groups that run them are repaid as indicated by unit results. The company supplies capital and works with each to imbue it with proficient administration methods. Simultaneously, top administration gives objective and impartial audit of specialty unit results. Portfolio administrators arrange units by potential and normally move assets from units that create money to those with high potential and money needs. In a portfolio methodology, the enterprise looks to make investor esteem in various manners. It utilizes its mastery and scientific assets to spot alluring securing applicants that the individual investor proved unable. The organization gives capital on ideal footing that reflect corporate wide gathering pledges capacity. It presents proficient administration abilities and order. At long last, it gives excellent audit and instructing, unhampered by standard way of thinking or passionate connections to the business. The rationale of the portfolio the board idea lays on various indispensable presumptions. In the event that a company’s expansion plan is to meet the allure and cost-of-passage tests, it must discover great yet underestimated organizations. Gained organizations must be genuinely underestimated in light of the fact that the parent does little for the new unit once it is obtained. To meet the happier test, the advantages the organization gives must yield a critical upper hand to gained units. The style of working through exceptionally self-sufficient specialty units must both create sound business techniques and rouse directors. In many nations, the days when portfolio the board was a legitimate idea of corporate procedure are past. Notwithstanding progressively all around created capital markets, appealing organizations with great administrations appear on everyone’s PC screen and draw in as much as possible as far as obtaining premium. Essentially contributing capital isn’t contributing a lot. A sound procedure can without much of a stretch be financed; little to medium-size organizations don’t need an altruistic parent. Different advantages have additionally dissolved. Huge organizations no longer corner the market for proficient administration aptitudes; actually, an ever increasing number of eyewitnesses accept supervisors can't really run anything without industry-explicit information and experience. Another alleged favorable position of the portfolio the executives conceptâ€dispassionate reviewâ€rests on also unsteady ground since the additional estimation of survey alone is sketchy in an arrangement of sound organizations. The advantage of giving specialty units complete self-rule is additionally faulty. Progressively, a company’s specialty units are interrelated, drawn together by ew innovation, widening conveyance channels, and evolving guidelines. Setting methodologies of units freely may well sabotage unit execution. The organizations in my example that have prevailing in enhancement have perceived the estimation of interrelationships and comprehended that a solid feeling of co rporate personality is as significant as servile adherence to parochial specialty unit money related outcomes. Yet, it is the sheer multifaceted nature of the administration task that has at last crushed even the best portfolio directors. As the size of the organization develops, portfolio chiefs need to discover an ever increasing number of arrangements just to look after development. Directing handfuls or even several dissimilar units and under junk letter weights to include more, the executives starts to commit errors. Simultaneously, the inescapable expenses of being a piece of an expanded organization incur significant damage and unit execution slides while the entire company’s ROI rotates toward the ground. In the end, another supervisory group is in-slowed down that starts discount divestments and pares down the organization to its center organizations. The encounters of Gulf Western, Consolidated Foods (presently Sara Lee), and ITT are only a couple of relatively late models. Mirroring these real factors, the U. S. apital showcases today reward organizations that follow the portfolio the executives model with a â€Å"conglomerate discount†; they esteem the entire not exactly the total of the parts. In creating nations, where huge organizations are not many, capital markets are lacking, and proficient administration is scant, portfolio the boar d despite everything works. However, it is not, at this point a legitimate model for corporate procedure m propelled economies. In any case, the method is in the spotlight today in the United Kingdom, where it is upheld so far by a recently empowered financial exchange anxious for energy. Be that as it may, this eagerness will wind down, also it should. Portfolio the executives is no real way to direct corporate system. Rebuilding Unlike its inactive job as a portfolio supervisor, when it fills in as broker and commentator, an organization that puts together its system with respect to rebuilding turns into a functioning restructurer of specialty units. The new organizations are not really identified with existing units. All that is essential is hidden potential. The rebuilding procedure searches out lacking, wiped out, or undermined associations or enterprises on the edge of noteworthy change. The parent intercedes, as often as possible changing the unit supervisory crew, moving system, or injecting the organization with new innovation. At that point it might make follow-up acquisitions to construct . a minimum amount and auction unneeded or detached parts and in this manner decrease the powerful securing cost. The outcome is a reinforced organization or a changed industry. As a coda, the parent auctions the more grounded unit once results are clear on the grounds that the parent is done including worth and top administration concludes that its consideration ought to be coordinated somewhere else. At the point when very much executed, the rebuilding idea is sound, for it finishes the three assessments of fruitful broadening. The restructurer meets the expense of-section test through the sorts of organization it gains. It limits securing premiums by purchasing organizations with issues and dreary pictures or by getting tied up with businesses with so far unanticipated potential. Mediation by the partnership obviously meets the happier test. Given that the objective businesses are fundamentally alluring, the rebuilding model can make tremendous investor esteem. Some rebuilding organizations are Loewâ�

Physics lab Essay Example | Topics and Well Written Essays - 750 words

Material science lab - Essay Example Truth be told, we make vehicles and vehicles with worked in breaks for us to have the option to control their increasing speed or speed and heading now and again. We wear our safety belts due to the risk related with riding in a vehicle in a speed. We likewise make objects with a structure of making it simple for us to utilize uneven power to move them from a spot to another for example and so as to overstep the law expressing that they tend to stay very still once they do. The lopsided power we may apply could be estimated. A significant thought is the formation of meter for quickening or speed in vehicles. Estimating the speed of an article moving is significant in light of the fact that on account of vehicles this could at any rate guarantee our wellbeing out and about at a more prominent chances. Then again, â€Å"when a power is applied to an article, the difference moving in the item is corresponding to the power applied to the object† (Grimshaw, 2007, p.74). This is Newton’s incredible second law of movement. In a basic comprehension, we can without much of a stretch express this law in a way that we are aware of the way that heavier items require more power to move them. Now, it is critical to figure the particular measure of power typically is should have been utilized so as to move an article to a specific course or separation. In view of this idea, Newton thusly had the option to ascertain power as the result of the object’s mass and speeding up. This precisely applies and approves the expressed surrendered thought connected with his second law of movement. Another gaining from Newton’s ideas and thoughts incorporate the relationship existing between static grating and gravity. From the class conversation, I discovered that gave an item is set undisturbed on a surface for example, the main power that follows up on it is a gravity. Static grating is along these lines created for this situation in light of the fact that the article

Classroom Testing Best Practices and Applications

Study hall Testing Best Practices and Applications In its most straightforward structure, homeroom evaluation is tied in with gathering information, searching for authority of substance, and managing guidance. These things are more intricate than they sound. Instructors will disclose to you that they are tedious, regularly repetitive, and apparently ceaseless. All educators are required to survey their understudies, however the great instructors comprehend that it is something other than doling out evaluations for a report card. Genuine study hall evaluation shapes the ebb and streams inside a study hall. It drives day by day guidance turning into the motor for what is educated, however how it ought to be instructed. All instructors ought to be information driven chiefs. Each individual appraisal gives basic information that can possibly give us another bit of the riddle to boost a solitary student’s learning potential. Whenever spent opening up this information will be a commendable venture to see an emotional increment in understudy learning. Study hall appraisal isn't one of the captivating parts of being an educator, yet it might be the most significant. To lay it out plainly, it is difficult to tell how to get some place you have never been in the event that you don't have a guide or bearings. Genuine study hall appraisal can give that guide, permitting each understudy to be fruitful. Use Standard Based Benchmark Assessments Each instructor is required to train explicit guidelines or substance dependent on subjects educated and grade level. Before, these guidelines have been created by each state independently. Be that as it may, with the improvement of the Common Core State Standards and the Next Generation Science Standards, numerous states will have shared guidelines for English Language Arts, Mathematics, and Science. Measures fill in as an agenda for what should be educated all through the school year. They don't direct the request wherein they are instructed or how they are educated. Those are surrendered over to the individual instructor. Using a benchmark evaluation dependent on norms gives instructors a gauge for where understudies are exclusively just as where the class is all in all at chose checkpoints consistently. These checkpoints are regularly toward the start, center, and year's end. The evaluations themselves ought to incorporate in any event two inquiries for each norm. Instructors can fabricate a strong benchmark appraisal by taking a gander at recently discharged test things, looking through on the web, or making adjusted things themselves. After the underlying appraisal is given, educators can separate the information in an assortment of ways. They will get a speedy thought of what every individual understudy knows coming into the year. They can likewise assess entire gathering information. For instance, if 95% of the understudies get all the inquiries right for a specific norm, the educator ought to likely show the idea at an opportune time in the year without investing an excessive measure of energy. In any case, if understudies perform inadequately on a norm, the instructor should plan to dedicate a more prominent measure of time later on in the year. The center of the year and year's end evaluations permit instructors to quantify by and large understudy development and entire class understanding. It is savvy to invest more energy re-showing a standard in which a huge bit of the class battled with on an evaluation. Instructors can likewise reexamine their methodology with singular understudies who are lingering behind conceivably offering mentoring administrations or expanded remediation time. Concentrate on Diagnostic Data There are heaps of symptomatic projects accessible to survey singular understudy qualities and shortcomings rapidly and precisely. Time and again, instructors become involved with the master plan that these evaluations give. Projects, for example, S.T.A.R Reading and S.T.A.R. Math give grade-level equivalency to understudies. Commonly instructors see that an understudy is at/above evaluation level or underneath grade level and stop there. Indicative appraisals give a lot more information than grade level equivalency. They give important information that permits instructors to rapidly unravel singular understudy qualities and shortcomings. Educators who just gander at grade level miss the way that two seventh grade understudies who test at the seventh-grade level may have openings in varying basic regions. The educator may botch the chance to fill these holes before they become an impediment not far off. Give Regular inside and out Feedback to Students Individualized learning begins by giving nonstop criticism. This correspondence ought to happen day by day in both composed and verbal structure. Understudies ought to be assisted with understanding their qualities and shortcomings. Educators ought to use little gathering or individual gatherings to work with understudies who are battling with explicit ideas. Little gathering guidance ought to happen each day and individual gatherings ought to happen in any event one time for every week. Some sort of input other than only an evaluation ought to be accommodated each every day task, schoolwork, test, and test. Essentially evaluating a paper without strengthening or re-instructing the off base ideas is a botched chance. Objective setting is another basic piece of the instructor understudy coordinated effort. Understudies ought to see how the objectives are attached to scholarly execution. Objectives ought to be high, however feasible. The objectives and progress towards them ought to be examined consistently, and rethought and balanced if fundamental. Comprehend that Every Assessment is Valuable Each appraisal gives a story. Educators need to decipher that story and choose what they will do with the data that it gives. An appraisal must drive guidance. Singular issues and additionally entire assignments in which a lion's share of the class scores ineffectively ought to be re-educated. It is alright to toss out a task, re-show the ideas, and give the task once more. Each task ought to be scored in light of each task matters. In the event that it doesn't make a difference, don't sit around idly time to have your understudies do it.â Government sanctioned testing is another outstanding evaluation that can give significant criticism year over year. This is more advantageous to you as an educator than it will be to your understudies in light of the fact that there is an opportunity you won't have a similar gathering of understudies two years straight. Government sanctioned test outcomes are attached to the measures. Assessing how your understudies did on every standard permits you to make alterations in your classroom.â Expand On-Going Portfolios Portfolios are huge evaluation devices. They give instructors, understudies, and guardians with an inside and out investigate understudy movement throughout a whole year. Portfolios normally set aside effort to manufacture however can be generally simple if an educator makes it a customary piece of the homeroom and utilizations understudies to help stay aware of them. A portfolio ought to be kept in a three-ring fastener. Instructors can make an agenda and spot them before every portfolio. The initial segment of every portfolio ought to incorporate all demonstrative and benchmark appraisals assumed control through the span of the year. The rest of the portfolio ought to be comprised of standard related assignments, tests, and tests. The portfolio ought to incorporate in any event two every day assignments and one test/test for every norm. The portfolio would turn into a considerably increasingly significant evaluation apparatus if understudies were required to compose a speedy reflection/outline for each related norm. Portfolios are the most flawless type of appraisal since they envelop pieces that indicate an entirety.

Descriptive essay of favorite room Example | Topics and Well Written Essays - 500 words

Distinct of most loved room - Essay Example My eyes are blurred from concentrating on the splendid PC screen, and my brain numb from all the battering it has taken in making a fragment of the PC program I am chipping away at. I have to break for some time. My eyes lift up from the PC screen, and I see the entryway through which I go back and forth. There is the craving to stroll through it. I dismiss my eyes from it, just to face the data load up with its scary timetables and cutoff times, and the schedule as a token of the progression of time. I turn on my seat and my eyes fall on a huge picture on the right. A cascade spouts over, making a fog over the green covering of trees on either side of it. I feel the thunder in my ears, sense the fog on my body, and my eyes devour the mitigating green of the trees. My deadened brain stirs and I feel a feeling of restoration. I turn further to the rack and see the disarranged books and reduced plates, however my eyes don't concentrate on them. They search in the middle of this confusion of books and minimal circles till they fall on the polished ash and handling gloves standing out. I have just eyes for them. My psyche races back to my school days and the gay surrender of that age. I can see myself, slugger close by trusting that the following ball will be conveyed. The wails and hoots reverberation in my ear, as I miss and I am out, yet who cares. The delight of simply being a piece of the game is the rush. A large group of countenances of my childhood companions march before me. Those days have proceeded to will never return, aside from in the mind’s eye to revive me now and again. I turn again to one side and my eyes hit another image. This time it is an image of a languid stream twisting itself among a sprinkle of green and yellow †a field of daffodils. The sonnet my English instructor caused me to learn races through my brain and the words delicately drop out of my lips, as I imagine myself in front of an audience, recounting it. â€Å"I WANDER’D forlorn as a

Problems of New Age Essay Example for Free

Issues of New Age Essay 1) Depressed secondary school understudy ending it all because of stress A last year MBBS understudy in All India Institute of Medical Sciences (AIIMS), Bal Mukund Bharti, purportedly ended it all in his inn room on 3 Mar 2010 night. He was evidently discouraged over flopping in a paper on network medication. Asian American ladies ages 15 to 24 lead in the most noteworthy self destruction rate among every single ethnic gathering, as per the Department of Health and Human Services. The Growing Rate of Depression, Suicide Among Asian American Students) 2) Youth Activist from USA Advocates for Youth champions endeavors to assist youthful with peopling settle on educated and capable choices about their conceptive and sexual wellbeing 3) Sex Slave Approximately 35,000 people live as sex slaves in Thailand today. Sold or tricked to large urban communities, these young ladies (and here and there young men) are constrained under the risk of brutality and with no opportunity to leave the house of ill-repute to give sex to all paying clients. Sex the travel industry in Thailand is a developing industry, propagating the interest for sex slaves. 4) Child Marriage Forced marriage is a social practice in Afghanistan * Marriages are utilized to settle obligations or to fortify family status through social unions * Poor families consider a girl as a monetary weight who must be hitched rapidly to diminish the money related strain. Instruction is basic to accomplishing fairness for young ladies * Yet, young ladies keep on having constrained access to class because of confined development, social boundaries, deficiencies of female educators and poor offices, particularly in rustic regions. * In July 2009, UNICEF built up Girls Resource Forums in 20 schools cross the West of Afghanistan, where 2,000 young ladies and 100 female educators meet up to play, learn, and talk about issues imperative to their lives. The point is to reinforce the young ladies self-assurance and between close to home abilities, by making them talk about themselves, hear each out other and help their companions to settle on choices or adapt to a circumstance. 5) Addiction to web gaming * Lee Seung Seop, Korea. * On August 3, 2005, he accomplished worldwide reputation when he visited a close by Internet bistro and continued to play World of Warcraft and StarCraft for very nearly fifty onsecutive hours. At last depletion and drying out instigated cardiovascular breakdown and he went into heart failure. He kicked the bucket presently at a neighborhood emergency clinic. * the guardians of a three-month old girl were so fixated on an online pretending game that they dismissed their little one until she starved to death. * The guardians, both Jobless, played the game † called Prius online † for 12 hours every day at a PC blast just returning once per day to take care of powdered milk to their girl 6) Family Problems

Communication in the Virtual Workplace

Wal-Mart is number one in the Retail Giant Corporation across United States of America, and is the main retail location in fifteen different nations. Wal-Mart keeps on looking for new and developed approaches to arrive at its clients every day. The store accepts its prosperity has been base upon its clients and having the option to contact them with the new advances of this Modern Age. The rush of the web shopping has open simply one more entryway for client that can't get out and shop are that are simply excessively occupied. Wal-Mart’s site is the Wal-Mart store yet virtual and the site too has lower costs that fits everyone’s spending plan. Wal-Mart has the trademark of moving back costs with Smiley the Happy Face. The Wal-Mart adage is to set aside cash and live better. The site conveys a favorable position over the store in light of the fact that an individual of all ages can explore the site. Each client can do their one-prevent shopping from home, work or any place there is a PC, and get free conveyance to the closest store, let’s contrast that with Target. Impression of Wal-Mart Image and Values: Wal-Mart’s site is an extraordinary reflection on the company’s brand picture. The store is a one-stop shop store and the organization has planned the site as an immediate copy of the store. In the store the client can really observe a thing dissimilar to the site where the client needs to depend on an image of the thing. The site additionally conveys a favorable position over the store in light of the fact that a client can do their one-prevent shopping from home, work or any place there is a PC, which is simple shopping during the Christmas season. The site is commendable on the organization on the grounds that the site permits the client to perceive what is available either on the web or at a store close to the client. Wal-Mart’s site offers their clients free transportation from site to a store close to the client not at all like Target’s where the client need to burn through $50 to get free delivery. Route, Visitor Friendly: The site is as simple to explore as a youngster figuring out how to talk. The client can discover each office online as in the store. Wal-Mart’s center originated from its originator Sam Walton who was modest and centered around lower costs all over the place and regular. Mr. Walton made lower costs ordinary his proverb and that have been Wal-Mart’s message since 1962 and it is that very message that offers even low pay families a chance to shop in the store and now on the web. Exceptional Information: The Wal-Mart website page is present and stayed up with the latest with what is happening in stores around the nation. The Wal-Mart proverb is â€Å"Save Money, Live Better†, (Wal-Mart, 2007). A client can use Wal-Mart’s site to further their potential benefit by accepting preferable arrangements over the store. While investigating the site there was one thing that stood apart this was toys and computer games. Wal-Mart knows the enthusiasm of its clients and sees some parent visits the stores and the site basically due to he need of new computer games and toys. So Wal-Mart stresses computer games and different toys on its site to pull in kids whom will caution the guardians about new things. Wal-Mart at that point works the other edge and takes into account the guardians with things of intrigue. Perhaps the best component about Wal-Mart’s site is the assistance connect it offers. The assist connect with willing stay on the page paying little heed to what page the client is and it help the client at whenever. Assessment of the realistic components: The assessment of the realistic components of the Wal-Mart site is extraordinary. It is very attractive for the clients like me who don't prefer to peruse. The picture’s Wal-Mart has takes you to anything you desire to investigate purchasing. The site is planned adequately on the grounds that it helps the buyer with buying the things. At the point when a 72† plasma screen is all brilliant and taking a gander at you at a decent cost you should simply include your Visa number, address, and get your affirmation number and inside four to about a month and a half you will have an extraordinary conveyance. At that point you don't need to stress over leaving the solace of your home and discovering somebody to help you with the heaviness of a 72† plasma TV. There are a lot of various connects to assist you with making your last buy and furthermore they are in the correct spots at the perfect time. There is additionally a 1-800 phone number at the base of a portion of the connections to likewise assist you with your buy on the off chance that you get somewhat confounded or on the off chance that you buy an excessive amount of when the absolute comes up and you may need to expel a few things. Despite the fact that the utilization of shading and the media is all through the site, I don't trust it is excessively. The shading draws in the clients who guarantee they are simply looking and pulls them in to be standard clients on the web. Things about the site: Wal-Mart’s trademark is, â€Å"In all that we do, we’re driven by a typical strategic; that is to set aside individuals cash, so they can live better† (Wal-Mart, NA). That trademark is one of the numerous reasons why clients need to remain, instead of proceed onward to another site. There are a few reasons why clients are faithful and remain with Wal-Mart, for example, the straight forward realities that the client could get news refreshes about Wal-Mart, the client could download music, gift vouchers, and a mess more. The client can get to corporate data on Wal-Mart, work openings, stock data, and the historical backdrop of Wal-Mart on the site. To search for a quality items requiring little to no effort, shop on Wal-Mart’s site! What draws the consideration of the client to the site the first run through will permit the client to come back to the site a lot more occasions. â€Å"SAVE MONEY, LIVE BETTER† (Wal-Mart, NA).

The Commander A Corrupt or Sympathetic Character - Literature Essay Samples

â€Å"Better for some never means better for all.† In everyday life we encounter people who can be nice, moderate, or are just monsters. Those monsters are corrupt, inconsiderate, or badly-behaved people. In literature this person is called the antagonist, someone who makes the main characters life harder than it should be. These characteristics can be seen to fit Fred Waterford, the main Commander of The Handmaids Tale. Fred Waterford being one of the main commanders who aided in creating this treacherous regime is so self centered and does not care about the prosperity of women, being the agent of Offred’s misery. Primarily the Commander abuses his power within the regime to women being totally obnoxious about his control. Furthermore, the Commander shows his corrupt ideology throughout the novel and does so being totally arrogant. Additionally, he is oblivious to what the women have to go through, and the discomfort that is present in Gilead all due to his corrupt insight. Lastly, he helped create the regime but decides to break the strictly enforced rules. Due to his lack of understanding of women, his arrogance, twisted ideology, and hypocrisy, Fred Waterford makes Offred’s life completely unbearable. The Commander shows his power to women in many different ways throughout the novel. His arrogance is presented to the reader in ways that the reader can not overlook such as the Commander showing Offred that he can get anything for her when he showed Offred the Vogue magazine. Offred describes the occurrence as â€Å"Staring at the magazine, as he dangled it before me like fish bait†(pg.156). The Commander is showing Offred that he is the real deal here because these magazines are banned within Gilead, and are thought to be extinct. Conclusively, the commander waiting before giving the magazine to Offred is showing his capability like a human would when giving a treat to a dog, it shows complete dominance. To add on, the Commander does not follow protocol pre-ceremony. Usually, the Commander is supposed to ask permission to enter, as the waiting room is supposed to be Serena Joys territory. It is a little act that is big to her. The commander, as usual, is being arrogant becau se â€Å"before Serena Joy can speak (grant permission), he steps forward into the room anyway.† (pg.86). Once more the commander is being inconsiderate of his wife [Serena Joy] because the waiting room is her area and he totally disrespects the little amount of power that she gets. Conclusively, the Commander shows his power, lack of respect and irritability to women within Gilead. To sum up, Fred Waterford shows his complete disrespect and power over women by degrading Offred in every chance that he gets. Women are going through tough times and are being smart about taking care of themselves with limited resources, using butter as lotion. Offred is open to Fred about this and he laughs at Offred showing disrespect. When Offred tells the Commander this he replies with â€Å"Butter. That’s very clever. (He laughed)† (pg.159). Offred thinks that she could have slapped him but does not because the Commander has so much power. This shows the lack of sympathy that F red has, and Offred becomes enraged with him due to his lack of understanding of what these women have to go through. All in all, the Commanders relentless arrogance shows the reader that he abuses his power, and has a complete misunderstanding of the women in the regime, making their lives a living hell. Moreover, the Commander makes the women within the regimes lives completely unbearable due to his depraved ideology. Atwood introduces to us that Fred Waterford is high ranking and aided in the establishment of Gilead, which the reader knows is a corrupt gender dominant setting. For instance, the Commander asks Offred of her views on the regime during one of her visits to his office. With no reply, Fred says â€Å"You can’t make an omelette without breaking eggs†¦ Better for some never means better for everyone. It always means worse for some.† (pg.211). The reader gets a clear impression of the Commanders corrupt ideology here because he is saying that they created this regime for the better of men and knew that women would have to suffer for them. This shows the reader the inconsideration that Fred has especially when in modern society gender dominance is greatly forbidden. These acts clearly symbolize those of a monster. With this in consideration, the Commander ’s corrupted ideology continues at Jezebels when Offred describes the Commander getting a room key and how she is expected to have sex. Specifically, â€Å"The Commander has a room key†¦.He shows it to me, slyly. I am to understand. (pg.251). His ideology is that he dominates Offred, and he has the assumption that it does not matter if Offred enjoys it, he is the one in control. This continues in the bedroom when Offred clearly does not want to sleep with the Commander, when it comes to the time Offred â€Å"Fakes it†(pg.255). Recurrently the Commander shows his ideology when Offred has to fake what was happening and had no say about if she wanted it. Decisively the commander yet again shows his negligence towards women and expresses his corrupted ideology. Thirdly the Commander knows what he wants to do with Offred in an intimate way. Specifically, he prowls outside her room as if he is examining the territory. Offred describes this moment as â€Å"Something ha s been shown to me, but what is it? Like the flag of an unknown country†¦It could mean attack, it could mean parley, it could mean the edge of something, a territory.† (pg.49). In this instance, Atwood uses words that are commonly used when talking about war like â€Å"flag†, â€Å"attack†, â€Å"territory†, â€Å"parley†, and â€Å"country†. Despite the mixed signal from the Commander, the control is clear and Offred receives her potential threat. To conclude the Commanders ideology is so corrupt, although he knows what he is doing, being arrogant and inconsiderate making Offred’s life worse in an extra way. Additionally, Fred advances his cruelty when he is only thinking about himself and puts Offred at risk for his own benefit making Offred’s life a risky mess. Firstly, the Commander showed his obliviousness by trying to touch her face during the ceremony when Serena Joy is right there. Specifically, Offred describes the occurrence as â€Å"He reached his hand up as if to touch my face; I moved my head to the side, to warn him away, hoping Serena Joy hadn’t noticed† (pg.162) The Commander once again is being reckless possibly compromising Offred’s secrets at his own benefit. Offred knows that her life is potentially at stake here, If Serena Joy had seen this then there is the potential of Offred being transferred to the colonies. As a result of this careless act by the Commander, Offred is at a high risk. Nonetheless, the Commander uses Offred once again at the Jezebels as if he is showing her off. Fred wants to bring Offred to Jezebels but only to have sex with her and to be in control of her. Offred is at high risk here as it is extremely illegal for a handmaid to be there and the Commander carelessly sneaks Offred in. The Commander says â€Å"Now I’ll have to ask you to get down onto the floor of the car†¦ We have to get through the gateway† (pg.232). When the Commander says this both Offred and the reader know that the Commander comprehends the risk here just so he can have sex with Offred freely. This being said the Commander is being selfish putting himself ahead of others by endangering Offred’s life with the possibility of being sent to the colonies or being apart of the next women salvaging. Lastly, the Commander is inconsiderate when he arranges for Offred to meet with him for his entertainment, because he can not do it with Serena Joy. Offred describes this as â€Å"Now it is forbidden, for us. Now its dangerous. Now its indecent. Now it’s something he can’t do with his Wife† (pg.138-139). This being said the Commander knows that he can’t have any fun with Serena Joy, so he uses Offred as his entertainment knowing that Offred is exposed to great danger. As can be seen, the Commander is self-centered and does not care about the well being of Offred, endangering her life in many instances. Being self-centered and only caring about himself, the Commander is completely oblivious to what is happening in the regime. Being one of the founding Commanders, Fred puts himself first. With this in mind, the Commander uses Gilead for individual gain, putting women below him. To begin the Commander imposes these strict rules that can get people killed, but decides to break them when he kisses Offred. Precisely the Commander says, â€Å"I want you to kiss me† (pg.139). The Commander is not asking Offred to kiss him, rather telling her. This is another example of Fred controlling Offred, and the Commander being naà ¯ve using Offred as an object for his personal gain. It is also ironic that he aided in the creation of the regime but does what he wants within the regime showing inconsideration of what others have to put up with in Gilead. In addition, we see the hypocrisy taking Offred to Jezebels, an illegal prostitution center, he is even willing to break the rules of Jezebels which is a contradiction to the rules alone. â€Å"The Commander has a room key†¦.He shows it to me†¦I am to understand.† (pg.251). This suggests to Offred that they are going to have sex in a room. Fred seems as if he has done this before, where he takes his handmaid out to a prostitute installation and has sex with them. Yet again this desire for companionship by Fred shows how naà ¯ve he is being, especially creating the regime and breaking the rules. Lastly, the Commander shows his inconsideration and obliviousness to the lack of attention that he gives his wife, Serena Joy, instead showing it to the temporary Offred. When Offred asks the commander why he didn’t give it to his wife, he replied: â€Å"We don’t seem to have much in common, these days.† (pg.158). This shows the reader that the Commander is once again being inconsiderate because he is not showing much attention to Serena Joy who is permanently his wife, whereas he is treating the temporary handmaid Offred, which is forbidden by the rules of his government. With all being said, the Commander comes off as an oblivious, self centred monster who makes Offred, and Serena Joy’s lives that much worse. Ultimately, women’s lives are completely unbearable due to the monstrous characteristics of the Commander, Fred Waterford. He does so by showing his capable power to Offred, implying to her that he can get whatever he wants, being ignorant about the creativity that the handmaids had of using butter as lotion due to the lack of decency for women within the regime, and by taking away the little power that Serena Joy possesses, in the waiting room. Nonetheless with the Commander’s corrupt ideology, saying that better never means better for everyone it shows how self-centred he is and doesn’t care about others, which clearly are traits which a monster would possess. He also uses other people putting them at risk for his own benefit being inconsiderate of what other people must go through, just being inconsiderate. Lastly being one of the founding commanders of Gilead he breaks rules that are strictly enforced to others because he feels obligated enough and more power ful than others. With the idea of being a monster, it is clear that the Commander is as corrupt, badly behaved, and inconsiderate as suggested. Being the obvious antagonist, Fred Waterford truly does make Offreds life completely miserable and brutal. Citations Atwood, Margaret. The Handmaids Tale. Houghton Mifflin Harcourt, 2017. â€Å"The Handmaid’s Tale.† SparkNotes, SparkNotes, www.sparknotes.com/lit/handmaid/section11.rhtml. â€Å"Manipulation of Power in The Handmaids Tale.† GenderLitUtopiaDystopia Wiki, genderlitutopiadystopia.wikia.com/wiki/Manipulation_of_Power_in_The_Handmaid%27s_Tale.